As february sets in, a new hysteria spreads over. I even overheard someone saying -" Hey feb has come and I am so excited". Truly its the month of raised hormone levels. Hormone intentions gets more intensified.

Everybody seems occupied except a few souls like me, who feels like they are hosting "Lonely Planet". New birds are seen chirping more and more, and seasoned ones are looking for new preys. Everyone is keen to welcome St. Valentines day, feb the 14th. I guess no saint is revered more than St. Valentine. I contemplated that feb is a vicious month as love is in the air and more people are likely to get affected by this air-borne disease.


New kids are found dating and talking more and more. No doubt, its a tiresomemonth for telecom operators. The old kids find new pranks, the lost kids getsback to the path, and lonely writes such a blog.

But newbies are the ones which get most affected. The double edged sword called love cuts their pocket as well as mind. the epigram - "love makes you blind" should have been "love makes you retarded".

Feb is called the 'month of love'. But is it really so - More number of child birth takes place in september; shouldn't december get the throne ??

p.s.-
1.The writer's observation are not fictious and he dont gives a damn if anybody
gets annoyed.
2.The writer is no anti-romanticism, thought he hangs a nazi flag in his room. That
is to display his room is no better than a Nazi concentration Camp
3. The writer is not against the month of Feb ; rather he loves it, as it only has
only 28 or 29 days. (Bania Philosophy- may be next blog)
4. Some of the facts and epigrams have appeared in writer's fb status updates
and tweets.

The ad goof up exposed the lethargy of DAVP(Directorate of Audio- Visual And Print). This ad faltered on 2 aspects –

1. Carrying a photo of former Pakistani Air Chief Marshal, Tanvir Mehmood Ahmed. Lots of article is available on web for this thing and I am not going to elaborate more on this.

2. And most Importantly, why on earth did an ad which meant to prevent foeticide and celebrate girls day did not carry any female star other than Sonia Gandhi and Krishna Tanth.

The ad showed kapil dev and other sons of soil. Wouldn’t it had been better if it had showed some female virtuosos like Kiran Bedi, Indira Nooyi, Kalpana Chwala. The message of the ad was very banal – “ Suppose your mother was killed before she lived”. Its like indirect marketing – asking people suffering from dental problems to buy certain toothpaste because you are getting tooth brush free with it, and not concentrating on the medicinal value.

In a country where the girl child is killed mainly for dowry purpose this type of advertisement certainly doesn’t work. It would have been better if DAVP would have distributed books among the worst affected region with heroic saga of great women. I think this is the best ad which “promotes” female foeticide because we look at immediate gain not which is destined to happen in future.

And now one more question arises, shouldn’t Govt. Agencies be given a professional touch??

Consider the following facts-

1. In 08-09 Govt. expenditure in print media was 277.35 crore in print media alone.

2. The ad for national girls day could have costed any way between 5-10 crore for leading dailies in India.

3. Even Cola companies have comparable print media expenditure and they are managed by professionals.

With such goof-ups and such imbecilic approach, I certainly think its time to involve professionals In DAVP.